Denial

I am currently on a regime to try and avoid eating sugar. I have a
very sweet tooth and so it is not an ideal plan for me, but I am hoping
that it will reap rewards – not least avoiding a bit of a rush of sugar
followed by more of a plummet. But, I have to make sure that I am not
denying myself things – so it isn’t about going hungry, it is about
instead of having something sweet, finding something savoury to have
instead.

It isn’t just sugar in things like chocolate bars, it has also meant
(for a while at least) re-evaluating my breakfast. I have marmite on
my toast, so that is ok, but I have had to search about for a cereal
that doesn’t have much of a sugar content – and that primarily boils it
down to All Bran.

Have you looked at the back of a box of All Bran? It is primarily
filled with ways to disguise that you are eating it. It suggests you
put a couple of handfuls into the cereal you normally have or that you
put it in a lasagne, chilli con carne or bran muffins. It is hardly a
way to encourage purchasers to feel that All Bran is something to be
enjoyed in its own right. I am not quite sure how much they paid their
marketing people to come up with that strategy.

It was, therefore, with some trepidation that I opened the box of All
Bran. But I need not have feared, it is nowhere near as bad as their
marketing strategy might suggest. Perhaps that is the way they work
though, make people feat the worst and then it can only get better.

I shall soldier on with my (relatively) sugarless life, but am going to
have to find something to guy with a nice cup of tea in the evening
sometimes. Needs must.